Sing-A-Ma-Jigs are a clever product with a clever name to match. Introduced in the Spring of 2010, this new toy made by Mattel’s Fisher-Price division could be one of the most popular toys of the year! Products made by Fisher-Price are typically made to appeal to the very young, usually infants and toddlers. However, in my most recent trip to the toy department of one local department store, my experience seemed to indicate that nearly everyone was falling in love with these quirky playthings!
What is a Sing-A-Ma-Jig? The toy’s name is a very good basic description of it the toy, itself. It is a small plush item, about seven inches tall, that “sings” when you press its middle. Silly? Yes! Fun? Undeniably!
Not easily definable as either a human or animal form, it most resembles the “Mr. Bill” character from the old Saturday Night Live television show, largely because it has a round mouth, which moves along with the singing, just as the mouth was the only moving part on the claymation Mr. Bill figure. Originally released in four colors, each performing a classic song, such as “Home On The Range” or “Skip To My Lou”, these squeezable characters fit in the palm of almost any hand, large or small. They’re collectible, because each sings a different song and comes in a different color. Additionally each has a different “voice”, but all will harmonize perfectly with the others! Each version of the toy will sing either note-by-note, sing their own song or chatter in their own special way. The second release adds five more characters to the original chorus.
When I first picked up the Sing-A-Ma-Jig in the toy department and started to play with it, my 10-year-old said, “That’s so cute! I want one!” As we experimented with some of the other figures, a pair of college-aged girls approached us. They were laughing out loud and said that one of the girls’ parents had given them Sing-A-Ma-Jigs as a graduation gift. They heard us playing with them in the store and immediately picked up some of the dolls and started pressing their tummies! Before we knew it, we were all laughing and attracting more attention from other amused shoppers!
Although the toy is the only thing that comes in the box; no accessories or anything else, the price point is not the least of this toy’s broad appeal. The pure entertainment that Sing-A-Ma-Jigs provide is easily worth the price. However, as I look online for outlets carrying this cute commodity, I am already seeing prices rise. It seems that the word is spreading! So, if a solo Sing-A-Ma-Jig or an entire chorus of them is on the Christmas list of someone you love, act now! This could be the hottest trend in toys for 2010!