Estee Lauder’s successful line of cosmetics and perfumes was born out of Intuition that is, knowing what women needed, wanted, and could aptly afford. Starting with skin creams at beauty shops and resorts, Estee Lauder began her auspicious journey in 1948 when her line of perfumes and creams were given space at Saks Fifth Avenue in New York City.
Thus, the Estee Lauder cosmetic line began and it took off like a rocket. In 1953, she produced her first perfume called “Youth Dew” which was unique in and of itself. Not only was it a fragrance, but could be used as bath oil as well. By 1984, this product had reach close to two million sold.
In fact, Estee Lauder’s business sense was prophetic. Instead of waiting for customers to come to her counter at Saks, she would accept invitations to parties and bring along samples of her line as well as offer samples to her friends which were small enough to fit in their purses. Today, the Estee Lauder perfume and cosmetic line is one of the most popular products available worldwide.
One such perfume is Intuition. It is sold as in a lovely, oval-shaped clear glass bottle that also has an amber-colored teardrop on the back. According to esteelauder.com, this perfume is “a luminous oriental fragrance” which includes mandarin, bergamot, grapefruit, fresh green garden, gardenia petal, freesia, and Chinese rhododendron.
As stated on her website, “The essence of a woman. A luminous, sensuous fragrance, Intuition reflects the guiding inner voice that is inherent to every woman. The amber drop captured in the bottle represents the precious heart of the fragrance…rich, golden Amber. From a sparkling beginning, Intuition unfolds on your skin with warmth, femininity, and sensuality.”
According to women who have purchased this Estee Lauder Perfume, it is a womanly fragrance but has more of an oriental floral scent. Intuition is great for holidays, or at the office, as well as any other occasion. Some women have suggested that this perfume is great during the fall and winter months. In addition to the perfume, Estee Lauder also has Intuition Body Lotion which, when combined with the Eau de Parfum, seems to last longer.
Estee Lauder perfume has delighted women and men for generations. For more than 50 years, she has captured the essence of what women desire in cosmetics, creams, lotions, and perfumes. She has created products that are not only affordable, but that are best sellers to this day.
Her vision and her marketing skills are well-known, but it is the Estee Lauder Perfume line that launched her career and made her famous throughout the world. Her “intuition” about what women want in a perfume was a correct one, and the inner voice inherent to every woman was achieved through vision as well as marketing genius.